{"id":308,"date":"2024-11-13T14:02:06","date_gmt":"2024-11-13T06:02:06","guid":{"rendered":"https:\/\/en.capafair.com\/?p=308"},"modified":"2024-11-13T14:02:06","modified_gmt":"2024-11-13T06:02:06","slug":"audis-shocking-logo-change-saying-goodbye-to-the-iconic-four-rings-unveils-brand-new-logo","status":"publish","type":"post","link":"https:\/\/en.capafair.com\/index.php\/2024\/11\/13\/audis-shocking-logo-change-saying-goodbye-to-the-iconic-four-rings-unveils-brand-new-logo\/","title":{"rendered":"&#8220;Audi&#8217;s Shocking Logo Change! Saying Goodbye to the Iconic Four Rings, Unveils Brand New Logo&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On 8 November 2024, Audi officially unveiled its pioneering new brand: AUDI, which abandoned the classic \u2018four rings\u2019 logo in favour of Audi&#8217;s initials \u2018AUDI\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-1024x628.png\" alt=\"\" class=\"wp-image-309\" style=\"aspect-ratio:Infinity;object-fit:cover;width:982px;height:auto\" srcset=\"https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-1024x628.png 1024w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-300x184.png 300w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-768x471.png 768w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new brand is making its global debut with the first AUDI E concept car, showcasing a design that exceeds customer expectations, blends classic Audi DNA with Chinese innovation, and fully embodies the essence of \u2018beauty and harmony\u2019. Gernot D\u00f6llner, Chairman of the Board of Management of Audi Sport AG and Director of Technology and Development, said: \u2018With the launch of this new brand focusing on electric, intelligent and connected vehicles, Audi is embracing more of China&#8217;s tech-savvy customers and opening up new paths for growth in China.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Audi was the first international luxury automaker to enter the Chinese market in 1988, and in November 2024, Audi once again \u2018dared to be the first\u2019 by launching the new brand AUDI, a milestone breakthrough that is the result of the cooperation between Audi and SAIC, with the Advanced Digitised Platform, a joint venture between the two companies, providing a new platform for the development of electric and intelligent connected vehicles. The Advanced Digitised Platform (ADP), jointly developed by the two companies, laid the foundation for the launch of the new AUDI brand, which carries on 100% of Audi&#8217;s DNA and further demonstrates the brand&#8217;s core of \u2018Breakthrough Technology and Enlightenment for the Future\u2019 in the era of electric, intelligent and internet-connected mobility.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-1.png\" alt=\"\" class=\"wp-image-310\" srcset=\"https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-1.png 800w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-1-300x203.png 300w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-1-768x519.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The newly-launched brand uses the English \u2018AUDI\u2019 as its logo, replacing the common four-ring logo. Officials emphasise that although the brand is on the same level as and not subordinate to the four-ring Audi, and shares the brand concept of \u2018Technology Enlightens the Future\u2019, AUDI shows a more youthful, enterprising and courageous image, and tends to be positioned as a fashion brand. AUDI has a more youthful, aggressive and courageous image, and tends to be positioned as a fashion brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking back at Audi&#8217;s long history, it is easy to see that the \u2018AUDI\u2019 badge actually predates the iconic four rings, which came into being in 1932 with the merger of Audi, DKW, <em>Horch<\/em> and Wanderer, symbolising the unity of the four brands. Since then, the four rings have become an iconic symbol of the Audi brand and have become deeply rooted in the minds of the public.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"1024\" src=\"https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-2-570x1024.png\" alt=\"\" class=\"wp-image-311\" srcset=\"https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-2-570x1024.png 570w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-2-167x300.png 167w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-2-768x1380.png 768w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-2-855x1536.png 855w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-2.png 1080w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While the four rings are well known for their longevity, the \u2018AUDI\u2019 logo also carries the history and heritage of the Audi brand. It has been used in a variety of design forms throughout every stage of the Audi brand identity.<br>However, in the memories of many people, the four rings logo seems to have become synonymous with Audi, and this impression is indelible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Now, Audi has chosen to reintroduce the \u2018AUDI\u2019 logo in the Chinese market, a move that undoubtedly signals Audi&#8217;s high expectations for its future development. Audi hopes to attract more attention and love from young consumers through this classic logo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" src=\"https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-3-1024x709.png\" alt=\"\" class=\"wp-image-312\" srcset=\"https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-3-1024x709.png 1024w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-3-300x208.png 300w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-3-768x532.png 768w, https:\/\/en.capafair.com\/wp-content\/uploads\/2024\/11\/image-3.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Declaration: This article consolidate from the Xinhua Automotive, Industrial Design.If copyright issues are involved, please contact us to delete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 8 November 2024, Audi officially unveiled its pionee [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-308","post","type-post","status-publish","format-standard","hentry","category-auto-parts-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Audi&#039;s Shocking Logo Change! 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